Description
Smartphones and tablets offer 'mobile users' another, more intuitive and more human way of navigating. However, many sites are not optimized for mobile devices and do not use 'responsive design' resources. Today, the vast majority of connections to the Web are made from mobile devices; for businesses, mobile ergonomics has become a major issue for improving the user experience.
Who is this training for ?
For whom ?Responsible for mobile websites working with internal or external service providers. Web manager, web marketer, web master, web designer. Manager, marketing and/or communications executive in charge of managing a website or mobile application. Graphic designer, model maker.
Prerequisites
Training objectives
Training program
- Define the criteria for mobile ergonomics The added value of responsive web design (RWD).
- - The key figures to know.
- - The different approaches: Mobile first, Responsive, mobile site.
- - Responsive design and SEO.
- Improve the user experience
- - Anticipate and hold the visitor's attention.
- - Guarantee a coherent identity.
- - Optimize the graphics.
- Design a mobile interface
- - Identify the types of resolution.
- - The characteristics of the different devices.
- - Design the templates.
- - The principle of fluid grids.
- - Blocks and contents.
- - Technical specifications.
- Develop adaptive content Organization and hierarchy of content.
- - Hidden content.
- - Adaptive image management.
- Design steps and tools
- - Paper models and sketching.
- - The use of Photoshop for the model (principle).
- - Digital design tools (mockup, axure.. .).
- Integrate the gestures of touch interfaces
- - Basic gestures for touch interfaces.
- - Support user actions.
- - Multi-touch touch interfaces.
- Become familiar with the
- - Responsive emailing The technical basics of e-mailing.
- - HTML tables and integrated styles.
- - The principle of media queries.
- - The specificities of responsive e-mailing.
