Description
Sponsoring, patronage, sponsorship... Setting up partnerships cannot be improvised. This training allows you to identify the partnership system best suited to your strategy, your communication objectives and your budget constraints. You will discover the different fundraising methods, sponsorship strategies and how to promote them.
Who is this training for ?
For whom ?
Communications manager. Communication Manager. Sponsorship project manager for a company, a foundation or an association.
Prerequisites
None.
Training objectives
Training program
- Identify the characteristics of patronage and sponsorship/sponsorship
- - The training program Expand all Reduce all Challenges, actors and territories of patronage and sponsorship/sponsoring.
- - The key factors of success and the pitfalls to avoid.
- - The legal framework and the law of August 00.
- - Scenario Practical workshops to learn the different tools provided by the expert facilitator.
- Set up a patronage or sponsorship/sponsorship project
- - The key questions for finding a sponsor.
- - Define a sponsorship strategy: corporate foundations, endowment funds, micro donations...
- - Participatory financing or crowdfunding.
- - Rainfunding.
- - The key points of an agreement.
- - Using a service provider or a communications agency .
- - Scenario Exercises in subgroups and construction of dashboards.
- Promote an event
- - Press relations: know how they work and identify the tools (press release, press kit, press conference, etc.).
- - Social networks and influencers: amplifying elements of the operation.
- - The collaborators, essential allies for the success of a project.
- - Scenario Preparation of the communication plan using the proposed grids.
- Evaluate the success of an operation and its impact
- - Measurement indicators based on targets and objectives.
- - Press coverage.
- - Internal and external measurement tools.
- - Scenario Evaluate the impact of your actions based on a case study.
