Description

This course is for you! We know that merchandising results in more and better sales in stores. Do better on your e-commerce site: with all the online sales data, e-merchandising is even more effective.

Who is this training for ?

For whom ?

Marketing manager, digital project manager or e-commerce site.

Prerequisites

 

• Aucun

 

 

 

Training objectives

Choose the measures to put in place to optimize the commercial efficiency of your online sales site

Training program

• Before the face-to-face
  • - A self-diagnosis.
• Define e-merchandising
  • - Objectives of e-merchandising.
  • - E-merchandising on the merchant site.
  • - Off-site e-merchandising.
• Customer purchasing journey and key decision moments
  • - The stages of the purchasing journey.
  • - The elements of reassurance.
  • - Personalization.
  • - The mobile version.
• Organize your offer to transform the Internet user into a buyer
  • - The home page, showcase of the online store.
  • - Navigation strategy: internal search engine and navigation bar.
  • - Optimize lists and files products.
  • - The order tunnel, a moment of friction to be resolved.
• Sales promotion mechanisms in e-commerce
  • - Develop the average basket: cross-sell, up-sell, packaged offers, different types of promotions.
  • - The marketing calendar and the commercial animation plan.
  • - Manage online sales spaces.
  • - Best practices for online loyalty.
• Key performance indicators (KPIs)
  • - The KPIs to follow.
  • - Measure and analyze them.
• After face-to-face - Implementation in a work situation
  • - A strengthening program: "One challenge per week for 7 weeks".