Description

This training 'Design and deploy the communication plan' allows you to acquire a rigorous methodology for bringing communication to life, internally, externally and online.

Who is this training for ?

For whom ?

Responsible for external/internal communication, new to the role. Responsible for public relations, press relations. Communications Officer. Communications advisor, responsible for the agency budget.

Prerequisites

None.

Training objectives

Have a methodology to assess communication needs and establish a diagnosis.

Develop a communication plan consistent with the company's culture and strategy.

Build a dashboard to manage the implementation of communication actions.

Training program

• Before the face-to-face
  • - A self-diagnosis.
• Identify the main principles of communication
  • - The fundamentals of communication: the communication approach.
  • - The dual mission of the communications manager: manage the communication function; advise and 'tool' the other functions.
• Assess communication needs
  • - The three stages of a communication audit: information collection methods; choice of the most suitable levers; evaluation and dashboard.
• Design a communications plan
  • - Context and priority targets.
  • - Define measurable objectives.
  • - Choose the appropriate tools: managerial communication, public relations, publishing, social networks...
  • - Corporate social responsibility.
• Plan and budget communication actions
  • - Define the timetable and financial and human resources according to strategic priorities: quantify the resources necessary to achieve the communication objectives; develop the forecast budget and monitor the budget.
• After face-to-face, implementation in a work situation
  • - Weekly advice to implement your action plan.