Description

The mission of the innovation project manager is to transform the strategic challenges of his company or organization into original ideas then into concrete concepts, to demonstrate their feasibility, and to define the means necessary for their development. Whatever the field of innovation (new products, new services, new organization, new marketing method, etc.) the innovation project manager must implement a structured approach while allowing creativity to flourish. The innovation project manager must also convince decision-makers of the merits of the proposed innovation and overcome the apprehensions inherent to this type of project. As a true conductor of innovation within his organization, he must convince and bring together the key skills of innovation in a transversal mode of operation.

Who is this training for ?

For whom ?

Anyone in charge of an innovation project. Manager responsible for implementing and leading Innovation. New product/service development project manager. R&D manager, marketing manager. Marketing product manager, sales manager, sales director.

Prerequisites

Training objectives

Lead an innovation project, from intention to implementation.

Surround yourself with a tailor-made team.

Convince stakeholders and overcome reluctance.

Create a climate favorable to innovation.

Training program

• Identify your fields of innovation and prepare your roadmap
  • - Analyze your environment through active monitoring.
  • - Transform intentions into concrete innovation objectives.
  • - Define and mark out your innovation journey.
• Bring together a cross-functional team around the innovation project Build a tailor-made project team.
  • - Identify the profiles of innovators in your team.
  • - Adopt behaviors favorable to innovation.
  • - Use levers to remove resistance.
• 4Lead a creativity session Discover 3 key principles of creativity. Warm up. To ask the problem.
  • - Practice idea generation tools.
  • - Sort and select ideas.
• 3Translating ideas into innovative solutions
  • - Transform ideas into winning concepts.
  • - Make your concepts a reality.
  • - Analyze the desirability and feasibility of the concepts.
  • - Prepare the development of the concept.
• Convince the project stakeholders
  • - Identify stakeholder issues.
  • - Communicate about your project.
  • - Encourage the decision to launch development.
• Remote activity
  • - To practice on topics covered in training: an e-learning module 'Leading a brainstorming'.