Description

As online sales continue to grow, the number of e-commerce sites is increasing at the same speed! The challenge is always present for the e-commerce manager: increasing sales. This comprehensive course in e-commerce management allows participants to succeed in this challenge.

Who is this training for ?

For whom ?

E-commerce manager, sales manager, webmarketing manager in charge or recently appointed.

Anyone interested in starting an online business.

Prerequisites

None

Training objectives

Acquire the principles, approach and essential tools to develop site sales

Integrate the key steps to manage the e-commerce project, appropriate the main drivers of traffic generation, conversion and loyalty

Determine the keys to an omnichannel strategy

Use of data and performance indicators to support customer experience

Training program

• Define your e-commerce strategy

  - n'as pas encore du programme

• Generate traffic and optimize conversion

  - n'as pas encore du programme

• Develop omnichannel
  • - 1 - Deploy m-commerce on smartphones and tablets
  • - M-commerce infrastructure:
  • - specificities;
  • - differences uses between smartphone and computer;
  • - customer obstacles, how to overcome them.
  • - Commerce on smartphones, tablets and connected objects:
  • - issues, evolution and performance levers.
  • - Using the specific features of mobile to generate value:
  • - geolocation and traffic generation;
  • - NFC and payment;
  • - use of camera and voice search;
  • - augmented reality;
  • - advantages and disadvantages of an application versus a mobile website.
  • - 2 - Develop social commerce on social media
  • - Social networks: strategy to be developed according to the networks.
  • - Social shopping: experiences and good practices.
  • - Make impactful posts.
  • - Generate engagement.
  • - Manage bad buzz.
  • - 3 - Define omnichannel commerce strategies
  • - Omnichannel distribution strategies: how to move from multi-channel to omnichannel, how to manage cross-channel.
  • - Phygital: enriching the consumer experience thanks to the connected point of sale.
  • - Retailer experiences to invent the store of the future.
  • - Associating e-commerce with traditional commerce.
  • - 4 - Building action plans using data
  • - Using Google Analytics: the fundamentals, the main tabs.
  • - Which indicators to look at, how to analyze them.
  • - What action plans to put in place.