Description

In all sectors (services, distribution and industry), companies want to skillfully take advantage of opportunities emanating from local and international supplier markets. It is very quickly a question of differentiating itself with its end customers. Purchasing marketing and sales marketing are closely linked. Furthermore, suppliers are joining forces and the numerous opportunities encourage the buyer to carry out global sourcing. Cost modeling and anticipation of purchasing risks are a priority. This purchasing training thus makes it possible to professionalize the process of analyzing the purchasing portfolio entrusted to the buyer with a view to obtaining a perfect match between current needs and the offer on the supplier markets.

Who is this training for ?

For whom ?

Buyer, family buyer, leadbuyer, category manager. Purchasing manager, director wishing to structure and prioritize his purchases. Purchasing engineer, project manager and project buyer working in pairs with buyers.

Prerequisites

Training objectives

methodically study a global supplier market

Objectify your vision of the market and suppliers

Perform a diagnosis on a purchasing portfolio

Choose purchasing strategies that are relevant and consistent with overall objectives

Training program

• Identify the needs to be served
  • - Quantify the importance of your purchasing portfolio for the company: strategic and operational aspects.
  • - The notion of family, category and segment.
  • - The techniques to skilfully classify your purchases.
• Analyze the supplier market
  • - The components of supply and demand.
  • - Marketing monitoring and market studies.
  • - The means to understand the market.
  • - Supplier market typologies.
  • - Take advantage of resources accessible via the Internet.
  • - Consider opening up to other markets.
  • - Take inspiration from the best with benchmarking.
• Analyze costs
  • - Distinguish between prices and costs.
  • - Build simple and explicit cost models.
  • - Quantify room for maneuver.
• Determine the risks and opportunities of the purchasing portfolio The definition of purchasing marketing risk.
  • - Quantify a risk.
  • - Determine gains from purchasing.
  • - The consequences in terms of strategies.
• Define action plans: operational marketing establish priorities with the right tools. Consequences on costs and supplier relationships.
  • - Prepare sourcing actions.
  • - Make 'the right tactical choices'.
  • - Objectively present your choices.
• Remote activities
  • - Illustrate a contribution of knowledge: a video 'Situating the Purchasing function today'.