Description

During this two-day training you will learn how to write and bring to life successful storytelling, varying the narrative typologies.

Who is this training for ?

For whom ?

Anyone who uses storytelling techniques. Communications manager, journalist, community manager…

Prerequisites

None.

Training objectives

Master the art of designing and telling a story in writing and orally, in order to serve your objectives.

Acquire the essential techniques of impactful storytelling.

Use emotions skillfully to fully captivate your audience. audience.

Training program

• Identify the different applications of storytelling
  • - Identify the narrative potential in your company or organization.
  • - The fields of application of storytelling.
  • - Case study: storytelling that has made history .
• Acquire storytelling skills and techniques.
  • - Give meaning, create emotion, increase your capacity for imagination.
  • - Integrate the rules of narration: the narrative schema.
  • - Structure your story by working in particular on the introduction and the fall.
• Stages of storytelling
  • - The story.
  • - The story.
  • - The setting.
• Apply storytelling in written and oral communications
  • - To tell your story and differentiate yourself.
  • - To support change.
  • - To promote a brand, an event, etc..