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Description

This course offers you a process to successfully carry out your projects for mobiles, tablets and Smartphones. It will also provide you with the essential knowledge to effectively manage all stages of your projects, from design to production.

Who is this training for ?

For whom ?

This course is aimed at any project manager, webmaster, IT specialist, project owner, etc.

Prerequisites

Training objectives

  • Carry out a mobile project Define mobile specifications Differentiate the strengths and weaknesses of web and mobile applications Design efficient ergonomics Choose the right technologies and frameworks
  • Training program

    • Position your mobile project
      • - Choose between WebApp or mobile application in a store.
      • - Define the objectives: customer acquisition, loyalty, financial, brand.
      • - Define the target: customer profile .
      • - Choice of platform: mobile, tablet, store.
      • - Context: coupling with a website, customer service.
      • - Analyze the competition.
      • - Identify your strengths and weaknesses using the SWOT technique.
      • - Practical work Creation of a SWOT, organization on a case study.
    • Choosing mobile technologies

      - n'as pas encore du programme

    • Define the specifications
      • - Functional specifications.
      • - Optimize MOE/MOA collaboration.
      • - Graphic charter specifications, technical constraints.
      • - Opt for responsive Design: the questions to ask yourself.
      • - Performance and conceptual impact.
      • - Practical work Create specifications based on case studies.
    • The Server platform
      • - Advantages, disadvantages of domains.
      • - mobi, m subdomains.
      • - Application maintenance, convergence of web logs and mobile logs.
      • - CMS and evolution towards mobile.
      • - Supervision of client/server exchanges.
      • - Practical work Define a choice of mobile websites, supervision tools.
    • Project management
      • - Implementation of security and legal audit.
      • - Definition of a maintenance plan.
      • - Definition of actors and respective role.
      • - Administrative procedures (CNIL, store.
      • - ).
      • - Mobile SEO management.
      • - Management of a mobile advertising campaign.
      • - Implementation of a Mobile Device Management solution.
      • - Task planning.
      • - Manage the tests.
      • - Commissioning (training, communication, referencing).
      • - Practical work Project management workshop.
    • 799
    • 14 h

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