Description
The media are essential in any good communication strategy. However, it is not always natural to express yourself with ease in front of a microphone, a camera or the audience of a press conference! Media training teaches the techniques used by professionals. It allows you to play on equal terms with them, avoiding their traps as well as mistakes made through lack of practice. Acquiring this know-how and assimilating journalistic constraints makes all the difference between a good and a bad 'paper', a good and a bad interview. This is the purpose of this media training training.
Who is this training for ?
For whom ?
Business manager, manager and senior executive. Director of communications, spokesperson. Anyone required to speak to the media.
Prerequisites
None.
Training objectives
Training program
- Understanding journalists
- - The training program Expand all Reduce all Their motivations.
- - Their constraints.
- - Their expectations.
- - What irritates journalists .
- Understanding the information
- - The degree of urgency of the information.
- - Its interest.
- - Its cost.
- - Specialized press or general public.
- - Written, radio or television press or on the web? New media: social networks, Facebook, Twitter.
- - National or regional press.
- Prepare for the interview
- - Prepare your interventions and interviews.
- - Define your message: what the journalist should take away from the interview.
- - Discern the 'angle' of journalism.
- - Define your 'angle' and decline it.
- - The expectations of new 'journalists'.
- Mastering the interview The attitude during the interview (voice, tone, gestures, etc.).
- - Mistakes to avoid.
- - The specificities of interviews: direct and delayed.
- - Pitfalls during the interview.
- Know the techniques
- - Radio editing.
- - TV editing.
- - Information on the web in real time.
- The rules
- - Ethics.
- - The 'off'.
- - The right of reply.
- - The 'protocol' (to do or not to do ...).
