Description

Video has become the predominant information format on the web and social networks. Pages, messages and posts containing video are much more likely to be seen and have an impact than content limited to text. This training will help you develop a video marketing strategy to boost the effectiveness of your digital communication.

Who is this training for ?

For whom ?

Marketing and digital marketing manager Communication and digital communication manager Marketing project manager Communication manager Community manager Social media manager Brand Content Manager

Prerequisites

Training objectives

Integrate video into your digital marketing strategy

Develop your live video production

Generate traffic around your video

Training program

• Before the face-to-face
  • - A self-diagnosis.
• The challenges and opportunities of video
  • - POEM logic, virality.
  • - Brand content and video.
• Formats and uses of video marketing
  • - The uses of video for a brand.
  • - Story telling.
  • - The different types of content: fun, expert...
  • - Typology of formats (web series, snacking content, live videos, stories...).
  • - Hosting of its videos.
• Create and run your channel
  • - Youtube Create and configure your channel.
  • - Organize your channel.
  • - Optimize the referencing of your videos: SEO.
  • - Optimize the impact of his video: end image, still image, call to action.
• Develop and succeed in your live video Choose your platform.
  • - Set up the technical aspects: filming, editing, encoding, conductor.
  • - Estimate the necessary resources.
  • - Create interaction and manage comments.
• Diffuser ses videos
  • - Optimize natural referencing.
  • - Launch your videos using advertising purchases.
  • - Estimate the necessary resources.
• After face-to-face, implementation in a work situation
  • - A reinforcement program to help me implement the training.