Description
Event communication is one of the critical tools for the company. If successful, it allows you to get closer to your customers, your employees and your shareholders. Today it integrates digital into its actions. During this training, you will master the key stages, from upstream organization to evaluating the impact of an event. You will take into account the challenges of event communication in the digital age.
Who is this training for ?
For whom ?
Responsible and responsible for communications. Responsible for event communications. Collaborator of marketing services. Communication assistant.
Prerequisites
None.
Training objectives
Training program
- Define your event communication strategy
- n'as pas encore du programme
- Prepare your event
- n'as pas encore du programme
- Succeed in your communication around the event
- - Prepare and send invitations, targeting distribution channels.
- - Monitor responses and follow up.
- - Choose the right media: the documents to submit to participants.
- - Integrate digital: full player in the event: smartphones and participants.
- - Check before the day: signage; reception; ..
- Manage the day of the event
- n'as pas encore du programme
- Evaluate the 'fallout' of the event
- - Measure the 'image', commercial impact.
- - Measure the 'omnichannel' impact.
- - Consolidate your database with a view to a sequel.
- - Prepare a sequel.
- - Promote the event internally and on the company's social networks.
- - Evaluation of the transfer of acquired knowledge to validate the implementation in a work situation
