Description
Print or Web, classic paper or Newsletter, the challenge remains the same: How to capture the reader's attention? In a context where collaborators and external targets are increasingly solicited, attracting the reader's attention is a challenge. It is no longer enough to create support in company colors for it to actually be read. Gradually leading the reader towards the text and the messages that the internal or external support must transmit to them is now a highly precise job. This training gives you the keys, techniques and tools to strengthen the impact of your communication media.
Who is this training for ?
For whom ?
Communications manager, editor-in-chief and corporate journalist, publications manager. Communication Manager. Person in charge of a company publication or participating in its development.
Prerequisites
None.
Training objectives
Training program
- Framing the project
- - Identify what makes the impact of a communication medium: prioritize your communication objectives and targets; define the sections and pace; design, redesign, improve an editorial formula.
- Capture the reader's attention 4 questions to create attention. Set up a relevant structure. Evaluate the readability of texts and materials.
- - Match images with text.
- - Select the most interesting angle.
- Write and edit texts The main editorial genres: editorial, interview, news, report, file... Learn the foundations of journalistic writing.
- - Integrate internal and external content.
- - Reread the copy, rewrite without betraying.
- Create or improve a print publication
- - Know how to title.
- - Dress the text.
- - Layout grid and place of the image in print.
- - Calibrate ( define the length) and prepare the copies.
- - Respect the typographical rules.
- Acquire the basics of layout
- - Structuring of pages.
- - Typographic choices.
- - Treatment of visuals.
- - Aesthetics of the layout.
