Description
To be visible on the web, it is essential to be well positioned in search engine results, and natural referencing (SEO) can propel a site to the first pages of Google. This training uses real-world examples and explains the results to provide an in-depth understanding of advanced SEO techniques. It constitutes an excellent complement to the training “Effectively manage your SEO strategy” (Ref. 6957) for those who wish to master the workings of SEO.
Who is this training for ?
For whom ?
Communications manager
Responsible for the content of a site
editorial webmaster
Web Editor
Web project manager.
Prerequisites
None.
Training objectives
Training program
- The relevance criteria of natural referencing
- - How search engines work: from indexing to positioning.
- - The relevance criteria of natural referencing: technical, editorial, popularity and ergonomics.
- - Know the blocking factors and the enabling factors.
- - Understand the principle of popularity and Social Media Optimization (SMO).
- - Google updates: Panda, Penguin, Hummingbird and Phantom .
- Define your natural referencing strategy The long tail strategy.
- - The themes to focus on.
- - Take advantage of keyword generators to identify them.
- - Use universal search.
- - Analyze competitors' strategy.
- - Performance indicators (KPI).
- Master advanced techniques
- n'as pas encore du programme
- Optimize mobile SEO Define your mobile strategy: responsive site, mobile site, apps...
- - Mobile specificities and constraints.
- - Learn how to write content for mobile SEO.
- Integrate natural referencing into the redesign of a site
- - Create monitoring dashboards.
- - Analyze performance and KPI's.
- - Use the information provided by Google Webmaster Tool.
- - Take corrective action.
