Description

Faced with new digital practices, synergy between marketing and sales force is more necessary than ever to strengthen performance. How to optimize the sharing of information or put the marketing strategy into practice on the ground? This training allows you to integrate operational tools and the most recent practices.

Who is this training for ?

For whom ?

Marketing manager, sales manager. Product manager, market manager, marketing project manager, sales promotion manager.

Prerequisites

None.

Training objectives

Identify marketing-sales collaboration opportunities

Use marketing tools to develop effective and appropriate sales support materials

Integrate new digital practices for the benefit of efficiency

Training program

• Marketing-sales synergy at the heart of company performance

  - n'as pas encore du programme

• Collection and sharing of key information: market, customers, competition
  • - The needs of each actor for a better contribution.
  • - Use the best sources, off and on line.
  • - The key digital tools to facilitate collaboration and sharing.
• Translate the marketing plan into a commercial action plan
  • - Marketing-sales alignment: sharing the issues and objectives.
  • - Getting the sales force to adhere to the marketing plan.
  • - Ensuring consistency between the marketing plan operational and commercial action plan.
  • - Optimize customer acquisition with the conversion tunnel and social selling.
  • - Define and share indicators for monitoring marketing activity- sale.
• Develop impactful sales support materials
  • - Build the commercial argument: CAB, REPERES.
  • - Arguments, product sheets and marketing-sales book.
  • - Use the power of digital tools: digital book, exploitation of virtual or augmented reality, interactive arguments, audio or video supports, dashboards.
  • - Provide salespeople with the content necessary for brand advocacy and social selling.