Description

Social Commerce has become an essential lever for advertisers to influence consumers' purchasing actions. This seminar will explain how merchants transform their customers' products, promotions and purchasing actions into "social objects" and how they measure the impact of these shares.

Who is this training for ?

For whom ?

Decision makers, sales and marketing directors, e-retailers, price comparison sites, consumer review site experts...

Prerequisites

None.

Training objectives

Know Social Commerce services and the different strategic approaches.

Detect the different social mechanisms in an e-commerce context.

Master the different social networks in terms of e-commerce integration.

Training program

• Measuring the benefits of social networks for Social Commerce
  • Social Commerce: a territory with strong potential.
  • Strategies adapted to the specificities of social networks.
  • Community dimension to the act of purchasing on the Internet: shared purchases, wishlists.
  • Overview of successful startups and Social Commerce services.
  • Study of different Success Stories.
  • Success and success factors failure of f-boutiques.
  • New social networks focused on commerce.
  • Case studies: Facebook and Twitter.
• Optimize the virality of Social Commerce products
  • Almost viral promotional offers.
  • Types of "presence" on social networks.
  • Creation of your f-boutique: the different possible formats.
  • F-merchandising tools.
  • Other examples of f-stores.
  • Interfacing stores with social networks.
  • Means for merchants to become their own social network.
• Sell ​​and promote on Facebook
  • Definition and purposes of f-Commerce.
  • Opportunities for brands to present their offers and products.
  • Facebook API and Open Graph Protocol.
  • "Like" button.
  • Facebook Ads: key success factors for an effective campaign.
  • Facebook Places: local search directory based on recommendation and opinions of its users.
  • Facebook "Fan" page: the rules to follow.
  • Ranking of the most used Facebook shopping applications.
• M-commerce and Social Shopping of the future.
  • Local commerce within reach of a mobile phone: the UrbanDive case.
  • Current solutions facilitating in-store interactivity: QR Code, connected objects, reviews, price comparisons.
  • NFC, Paypal, MyBee.
  • Merchants as application platforms for Facebook or Twitter.
  • The examples of Netflix or Amazon.
  • The Social Shopping of the future.