Description

Today, digital is disrupting all sectors of activity. Digital is both a risk, for traditional players, of being shaken up in their business model by new entrants who come to capture part of the value of the value chain. It’s also a fantastic opportunity to rethink the customer experience. In a knowledge-based economy, the global and real-time exchange and processing of information is at the heart of the value chain. This training will allow you to discover and implement a pragmatic and operational approach based on a Design Thinking approach to offer your customers a richer and more coherent experience combining traditional and digital activity.

Who is this training for ?

For whom ?

Innovation manager. Digital manager. Product or service manager, marketing manager. Innovation project manager, development project manager. Marketing/Strategy Director. R/D Director. SME manager. Communications manager.

Prerequisites

Training objectives

Explore the possibilities offered by digital.

Be inspired by the example of disruptions induced by digital.

Identify the opportunities offered by digital to enrich your customers' experience of your products and services.

Training program

• Discover how digital technology impacts products, services and business models Panorama of digital uses.
  • - Digital business models by example: how digital disrupts traditional value chains.
  • - Scenario The digital revolution: case analyses.
• Build a digital innovation approach based on the principles of
  • - Design Thinking Understand the key principles of Design Thinking.
  • - Discover an innovation approach inspired by the Design Thinking approach in stages.
  • - Scenario Exercise : Build a design thinking approach.
• 6Practice the digital innovation approach
  • - Develop customer empathy using tools: the persona; the customer journey.
  • - Define the customer's needs: paradoxical questions; angles of attack.
  • - Imagine the digital products and services of the future: brainstorming; the creative digital experience matrix; the concept sheet.
  • - Scenario Case study: Imagine your product concepts or of digital services.
• 2Build your business model Develop your business model using 2 tools: the 'value/efforts' matrix to sort your ideas; The 'business model canvas' to identify the value creation potential of new business models.
  • - Scenario Case study: Building a business model canvas.
• Remote activity
  • - To prepare: an e-learning module 'Leading a brainstorming'.