Description

This training offers a practical approach to sales management with an emphasis on the use of modern software and tools. Participants will have the opportunity to work on concrete cases and apply the acquired knowledge to real situations. Live demonstrations and interactive exercises will be integrated to reinforce understanding and mastery of the tools.

Who is this training for ?

For whom ?

This training is aimed at sales professionals, sales managers, team leaders, and anyone looking to improve their sales management skills using modern software and tools.

Prerequisites

Have a basic knowledge of sales principles and business management. Familiarity with IT tools and a general understanding of business software is also recommended.

Training objectives

Acquire in-depth skills in sales management and use of associated software.

Master CRM concepts and know how to apply them in a professional context.

Know how to collect, analyze and interpret sales data to optimize performance.

Automate sales processes to save time and increase efficiency.

Develop practical skills in the use of software specific to sales management.

Training program

• Fundamentals of Sales Management
  • - Introduction to Sales Management
  • - Sales Process and Sales Funnel
  • - Prospecting and Lead Qualification Techniques
• Use of Sales Management Software
  • - Presentation of sales management software (e.g. CRM)
  • - Configuration and customization of tools
  • - Entry and monitoring of business opportunities
• Data Analysis and Reporting
  • - Collecting and analyzing sales data
  • - Creating custom reports
  • - Using data to make strategic decisions
• Automation of Sales Processes
  • - Introduction to Sales Automation
  • - Implementing Automated Workflows
  • - Process Optimization for Increased Efficiency
• Customer Relationship Management (CRM)
  • - Understanding customer relationship management
  • - Using CRM to improve customer loyalty
  • - Communication strategies and monitoring customer interactions