Description

This workshop will provide you with a process to help you develop, define and implement your company and marketing strategy. It also covers the fundamentals of Business and Financial analysis.

Who is this training for ?

Anyone involved in strategic thinking: Board Members, Members of strategy units, Directors, and Business Development Executives.

Training objectives

Training program

• Introduction
  • - Political, strategy, tactics, commitment, structure; some basic fundamentals.
• Strategy
  • - Main tools used in defining a strategy.
  • - SWOT Analysis.
  • - Porter's Matrix: defining your profitability and peer group comparison.
  • - Arthur D.
  • - Little Matrix: analysing your competitive position and industry maturity.
  • - The McKinsey Matrix and Boston Consulting Group: product range analysis.
  • - Exercise Based on case studies.
  • -
• Marketing
  • - Upstream: being aware of technology, marketing in general and sector activity.
  • - The product: defining the basic features and building a consistent range.
  • - The market: evaluating and keeping efficient control.
  • - Competition: direct and indirect competition.
  • - Distribution: product placement.
  • - Communication: projecting a positive image.
  • - Pricing: setting pricing and profit margin.
  • - Summary: marketing Mix, the 4P's.
  • - Exercise Launching a new product: a practical approach.
  • -
• Finance
  • - The role of finance.
  • - General accounting.
  • - Financial analysis.
  • - Corporate Finance.
  • - Business finance and the market.
  • - Accounting factors.
  • - Assessment.
  • - Accounts and Results (French and ?Anglo-Saxon? methods).
  • - Financial analysis from Assessment.
  • - Working Capital (WC).
  • - Required WC (RWC), normative RWV.
  • - Cash, Break-even point.
  • - Financial analysis from Accounts and Results.
  • - Standstill, Cash Flow.
  • - Statement of change.
  • - Fund flow statement.
  • - WC change.
  • - Cost accounting analysis: various methods.
  • - Overall summary: the company dashboard.
  • - Hands-on work Company analysis (finance, marketing.
  • - ): discussion regarding next steps
• Basic Economics
  • - Business cycle, simplified and complex model.
  • - Money demand approaches; John Maynard Keynes, Milton Friedman.
  • - Orsys Twitter : Formation Informatique et Formation Management