Description

Long shunned by communication professionals, evaluation is now on the rise. How can we better design a suitable communication strategy? How can we judge the comparative effectiveness of different communication and marketing tools? What tools and indicators should you choose to measure the results of your actions? How to build dashboards to manage your communication plan by adjusting it responsively? In this training in communication management, you will find concrete ideas and tools to adapt to your needs and the characteristics of your company.

Who is this training for ?

For whom ?

Responsible for external, internal and institutional communications. Responsible for internal/external communications. Marketing product manager. Executive in charge of internal/external communication projects. Anyone responsible for managing communications.

Prerequisites

None.

Training objectives

Develop key performance measurement indicators adapted to its actions

Design operational dashboards

Develop your SWOT matrix based on the environmental analysis

Training program

• Choosing the Right Assessment Tool

  - n'as pas encore du programme

• Design your dashboard
  • - Build your own dashboards: the key indicators to use to optimize communication according to your territories (institutional image, internal communication, press, advertising and media plan).
  • - The case of press relations.
  • - Implement regular monitoring of communication actions.
  • - Organize the feedback of information.
• Effectively exploit the results of your actions
  • - Make your dashboard an anticipation tool: capitalize on the results to optimize actions.
  • - Analyze the gaps between the targeted objectives, the allocated budget, the planned schedule and the results obtained.
  • - Propose corrective measures, use the results reactively to make the right decisions.
  • - Communicate the results of the communication evaluation.