Description

This cycle will teach you how to design attractive and effective sites that meet your company's strategy. Very concrete, it will first present to you all the technologies necessary for creating a site: HTML, CSS and JavaScript languages, animation techniques and database querying. You will then see how to take into account design, ergonomics, accessibility, content management, organization, as well as techniques to improve SEO and promote your site.

Who is this training for ?

For whom ?

Website developers, Web designer, project manager, Webmaster wishing to design Intranet/Internet type websites and promote them.

Prerequisites

Training objectives

Design an attractive and effective site that meets your company's strategy

Build interactive and accessible Web pages in HTML and CSS

Interface the JavaScript language with the graphic elements of Web pages

Access data from a relational database

Optimize SEO and promote its website

Training program

• Introduction to web technologies and servers
  • - Management of the domain name.
  • - The choice of host.
  • - Web servers (Apache, IIS).
  • - TCP/IP, HTTP, FTP protocols.
  • - URLs.
  • - Additional network services (DNS, DHCP, .
  • - ).
  • - Administration and security of the web server.
  • - Certificates, the firewall, the proxy.
• Creating web pages
  • - Presentation of HTML and XHMTL languages.
  • - Structure, hypertext links, images, frames, style sheets, vector formats, tables, layers.
  • - Forms.
  • - Constraints and advantages.
  • - Structure, input fields, buttons, check boxes, lists.
  • - Accessibility standard.
  • - Impact on development.
  • - Flash, Java, ActiveX components, plug-ins.
  • - Graphic and multimedia design.
  • - Animation development with Flash.
  • - Graphic resources GIF, JPEG, PNG, Shockwave.
  • - JavaScript and DHTML language: language syntax.
  • - Input controls a form.
  • - Cookie management.
  • - DOM and Ajax.
  • - ECMAScript and ActionScript presentation.
  • - Web 2 technologies.
  • - 0: presentation of blogs and wikis, Rich Internet Applications, AIR, SilverLight and GWT.
  • - Practical work Creation of complex HTML pages with Dreamweaver.
  • - Creating style sheets.
  • - Designing an HTML page template with Fireworks, Flash component.
  • - Using JavaScript to add DHTML effects and form controls, event handling in JavaScript.
• Implementation of dynamic sites
  • - Operating mode, security.
  • - Server variables.
  • - Web servers on the market.
  • - Server languages ​​and their development platforms : ASP, ASPX, JSP, PHP.
  • - Calling Web services.
  • - Access to databases.
  • - Practical work Creation of a form with sending data to the server.
  • - Develop dynamic pages, query a database, web services.
• Website positioning
  • - Intranet, Internet, Extranet.
  • - Corporate strategy and site design.
  • - SWOT techniques.
  • - Which design based on mobile terminals? Optimize your chances of reaching your target.
• The design and accessibility of its site
  • - Internet and Intranet user behavior.
  • - Definition of usability.
  • - Traditional site errors.
  • - Design and implementation techniques tests.
  • - Standards and constraints of Web terminals.
  • - Editorial techniques for the Web.
  • - How to create fluid navigation.
  • - Accessibility: update on legislation in France and Europe.
  • - Accessibility standards: W3C, WCAG.
  • - The impact of an accessibility charter on HTML and CSS.
  • - ADAE and accessibility.
  • - Content design and management.
  • - Methodology for creating sections.
  • - Organization of content, publication.
  • - Content management tools.
  • - Multi-source content.
  • - Strategy, how to present your brand? How to link web design to strategy? How to promote a brand based on design? Creative brief, creative strategy.
  • - Concept board.
  • - Graphic charter.
  • - Practical work Test the accessibility of a site.
  • - Creation of a valid and accessible page.
  • - Correction of accessibility errors.
  • - Define a graphic charter and use a functional mock-up tool.
• Web project monitoring
  • - Legal audit of the site: risks.
  • - Project management.
  • - Modeling, development, deployment, launch campaign.
  • - Organization human of the project.
• SEO and promotion of the site
  • - What type of search engine to use? Understand search techniques.
  • - SEO audit: measure your positioning on the Internet.
  • - Audit by keywords, compared to competitors.
  • - Audit tools.
  • - Page Rank audit, popularity.
  • - Analysis and action plan.
  • - SEO techniques: SEO by indexing, by positioning.
  • - Definition of good SEO.
  • - SEO: Search Engine Optimizer.
  • - Automatic SEO tools.
  • - Pull or Push strategy.
  • - Pay per click.
  • - Sponsored links.
  • - Contextual links.
  • - Purchasing keywords: how to choose them? Google AdWords management interface.
  • - Website optimization.
  • - Testing keywords.
  • - Technical optimization: url, alt.
  • - Impact of rich technologies on SEO.
  • - Promote your site.
  • - Setting up a Web advertising campaign.
  • - Log analysis tools.
  • - Animation techniques.
  • - NetLinking, competitions .
  • - Affiliation, loyalty, sponsorship, press relations.
  • - Practical work Referencing on multiple engines, directories, dedicated areas.
  • - Implementation a website audit, SEO tools and different techniques.
  • - Setting up an SEO campaign.
  • - The key elements.