Description

This training is designed to help you understand the responsibilities of being a community manager and social media manager. It will also allow you to quickly implement effective community management actions.

The training covers key aspects of establishing a social media strategy, including choosing social networks based on your goals and target audience, as well as the resources available to your business (budget, staff , etc.). Operational aspects are also discussed, in particular the specificities of each social media and the key success factors for running them on a daily basis. You will learn in particular how to manage the frequency and writing of publications, to choose the most suitable media and to manage the results of your community management actions.

Who is this training for ?

For whom ?

Community manager taking office; occasional community manager.
Marketing and digital communications manager.

Prerequisites

None.

Training objectives

Ensure the fundamental missions of the community manager

Define a social media strategy

Animate social networks Facebook, Instagram, LinkedIn

Training program

• Avant
  • - A self-diagnosis.
• Design a social media strategy
  • - Structure a social media diagnosis (3C model).
  • - Define your objectives and targets to develop a suitable social media strategy (POEM, SWOT model).
  • - Page Facebook, Twitter or Instagram account, LinkedIn page or profile, YouTube channel, Snapchat public profile or even TikTok account… which media to choose?
  • - The operational action plan: editorial line, editorial calendar,...
  • - Discover the major Social Media trends: audio, metavere, social ads...
• Manage a Facebook page
  • - Become familiar with the Facebook interface and the 3 types of presence (profile, group and page), how the Facebook algorithm works.
  • - Manage the settings of a professional page .
  • - Administer a Facebook business page on a daily basis: Facebook page, Meta Business Suite, Creator Studio, moderation.
  • - Best publishing practices to optimize visibility and engagement rate.
  • - Measure your results with Facebook statistics.
  • - Discover Facebook's advertising network.
• Manage a professional Instagram account
  • - Become familiar with Instagram's mobile and desktop interfaces.
  • - Understand and leverage the Instagram algorithm for better visibility.
  • - Personal account , professional account, creator account: what's the difference? What to choose?
  • - Discover the different types of Instagram formats: image, video, carousel, stories, reels, guides and live publication.
  • - Good animation practices: captions, hashtags, bio…
  • - Follow statistics to optimize your community management.
  • - Rely on influencers, micro-influencers, nano-influencers and ambassadors (UGC) to achieve its objectives.
• Develop an effective presence on Linkedin
  • - Become familiar with the interface, the algorithm and the 3 types of presence (profile, page, group).
  • - Personal Branding: optimize your profile to gain visibility.
  • - Set up effective monitoring (hashtags, groups, influencers, etc.).
  • - Why create a company page?
  • - Publish content as a profile and page: best practices and tips to maximize reach and engagement.
  • - Discover the principles of Employee Advocacy.
• Set up and manage the Social Media system
  • - Choose the right social media management tools (SMMS).
  • - Define your dashboards.
  • - Discover e-reputation monitoring tools.
  • - Establish governance: social media charter, management of negative opinions, management of bad buzz.
  • - Discover the different KPIs: engagement rate, interaction, amplification, appreciation and conversion.
• After - Implementation in a work situation

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