Description

Attracting and seducing even more visitors, encouraging them to buy and then retaining them, these are the main objectives of communication on the Web, mobile phones and tablets. This digital marketing training provides the latest practical tools and recent operational methods to implement to communicate effectively on digital media.

Who is this training for ?

For whom ?

In charge of marketing and communication. Marketing and digital communications project manager taking up position.

Prerequisites

None.

Training objectives

Develop traffic to your site, improve conversion and loyalty rates.

Monitor your campaigns using the right performance indicators (KPI).

Training program

• Target the consumer at all times
  • The evolving technology landscape: web, mobile, tablets, IoT.
  • Connectivity and geolocation: anytime, anywhere, on any device.
  • Strategies for targeting and collecting consumer data on the web, mobile and cross-channel.
• Structuring and managing your web, mobile and omnichannel actions
  • The e-communication plan for conquest and loyalty.
  • Dashboards and campaign analysis tools: web analytics, KPI, ROI.
• Generate web and mobile traffic
  • Search engine referencing strategies (SEM): SEO, SEA, SMO.
  • Partners and affiliation.
  • Promotional levers, display (native ads, programmatic) on web and mobile.
• Increase the conversion rate of Internet users
  • UX navigation strategies on websites and Responsive design on mobile and tablets.
  • Mapping web and mobile conversion techniques: teasing, videos, games, competitions...
  • Social media for prospecting and marketing: Linkedin and Twitter.
• Use social media to build loyalty
  • Define objectives and identify your communities.
  • Examples on Facebook, Instagram, Snapchat, Youtube to build loyalty and engagement.
  • Measuring loyalty at each stage of the customer journey on the web and mobile.